Spa Marketing Lab
Benchmarks by state

Spa marketing, state by state

Every state page carries its own numbers from our Google Business Profile dataset: how many massage therapists and spas are listed, the median review count, the share without a website, and what to do first there. All 51 pages come with the same free 14-day trial.

Alabama

1,237 massage therapists and spas · median 23 reviews

Alaska

264 massage therapists and spas · median 9 reviews

Arizona

1,867 massage therapists and spas · median 26 reviews

Arkansas

827 massage therapists and spas · median 19 reviews

California

2,507 massage therapists and spas · median 26 reviews

Colorado

2,100 massage therapists and spas · median 23 reviews

Connecticut

1,776 massage therapists and spas · median 16 reviews

Delaware

268 massage therapists and spas · median 19 reviews

District of Columbia

32 massage therapists and spas · median 145 reviews

Florida

1,999 massage therapists and spas · median 43 reviews

Georgia

2,068 massage therapists and spas · median 35 reviews

Hawaii

757 massage therapists and spas · median 17 reviews

Idaho

788 massage therapists and spas · median 19 reviews

Illinois

2,136 massage therapists and spas · median 25.5 reviews

Indiana

1,769 massage therapists and spas · median 21 reviews

Iowa

1,080 massage therapists and spas · median 14 reviews

Kansas

873 massage therapists and spas · median 20 reviews

Kentucky

954 massage therapists and spas · median 22 reviews

Louisiana

1,003 massage therapists and spas · median 14 reviews

Maine

640 massage therapists and spas · median 12 reviews

Maryland

1,714 massage therapists and spas · median 27 reviews

Massachusetts

2,088 massage therapists and spas · median 20 reviews

Michigan

2,185 massage therapists and spas · median 26 reviews

Minnesota

2,129 massage therapists and spas · median 19 reviews

Mississippi

568 massage therapists and spas · median 18 reviews

Missouri

1,619 massage therapists and spas · median 26 reviews

Montana

475 massage therapists and spas · median 11 reviews

Nebraska

404 massage therapists and spas · median 17.5 reviews

Nevada

548 massage therapists and spas · median 28.5 reviews

New Hampshire

694 massage therapists and spas · median 13 reviews

New Jersey

2,031 massage therapists and spas · median 32 reviews

New Mexico

538 massage therapists and spas · median 13 reviews

New York

2,458 massage therapists and spas · median 33 reviews

North Carolina

2,012 massage therapists and spas · median 27 reviews

North Dakota

467 massage therapists and spas · median 11 reviews

Ohio

2,237 massage therapists and spas · median 21 reviews

Oklahoma

1,047 massage therapists and spas · median 19 reviews

Oregon

1,679 massage therapists and spas · median 19 reviews

Pennsylvania

2,272 massage therapists and spas · median 25 reviews

Rhode Island

642 massage therapists and spas · median 16 reviews

South Carolina

1,493 massage therapists and spas · median 25 reviews

South Dakota

241 massage therapists and spas · median 14 reviews

Tennessee

1,813 massage therapists and spas · median 30 reviews

Texas

2,257 massage therapists and spas · median 34 reviews

Utah

1,835 massage therapists and spas · median 29 reviews

Vermont

142 massage therapists and spas · median 14 reviews

Virginia

2,070 massage therapists and spas · median 29 reviews

Washington

2,464 massage therapists and spas · median 20 reviews

West Virginia

429 massage therapists and spas · median 14 reviews

Wisconsin

2,044 massage therapists and spas · median 17 reviews

Wyoming

322 massage therapists and spas · median 10 reviews

Try any marketing service free for 14 days.

Pick anything we do. We run it for your massage or spa business for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

Text usCall