Blog
Short, useful posts for massage therapists and spas, published several times a week.
The next 30 days: put your regulars on the December books before the rush
December fills with gift card buyers and holiday stress, and your regulars get squeezed out. Here is a 30-day plan to pre-book them now and keep them loyal.
2026-10-24
A one-hour checklist: text the clients who have not been back in 90 days
A one-hour checklist for spa owners to find clients who stopped booking, write a short win-back text, and fill open slots without discounting.
2026-10-21
The spa profile mistake we see constantly: the wrong primary category
Many massage therapists list Day spa or Beauty salon as their main Google category and then wonder why massage searches skip them. How to pick it and fix it.
2026-10-18
The next 30 days: the clients with FSA and HSA money left to spend
Many clients have pre-tax health money that runs out at year end. How a massage or spa business can help them use it properly between now and mid-November.
2026-10-15
A one-hour checklist: answer every Google review you left sitting
Most spas collect reviews and never answer them. Here is a one-hour checklist to reply to every one, the words to use, and what to never say about a client.
2026-10-12
The spa profile mistake we see constantly, a booking button that goes to your homepage
Why the Book button on so many massage and spa Google profiles loses clients, how to point it at the right page, and a ten-minute test to check yours today.
2026-10-09
The next 30 days: build your holiday gift card season before November
Holiday gift card buyers start looking in late October. A 30-day plan for spa owners to set up the offer, the page and the follow-up before the rush.
2026-10-06
The next 30 days: book the office chair massage accounts that carry your winter
Employers plan fall appreciation days and holiday parties in September. A 30-day plan for a massage studio to land corporate chair massage accounts.
2026-09-09
September is the cheapest month to fix your spa's marketing
Demand recovers in September and gift card season starts in five weeks. The four-week reset that puts a massage studio in position for the busy quarter.
2026-09-01
Should you raise your massage prices this year?
Rent, laundry, supplies and therapist pay have all moved. The arithmetic on a $10 increase, when to announce it, and what happens to your regulars.
2026-08-14
Try any marketing service free for 14 days.
Pick anything we do. We run it for your massage or spa business for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.