Local SEO and Google profile for a massage or spa business
The map pack decides more massage bookings than the website does. Someone in pain searches, taps the second listing and calls. That decision is made on category, review count, hours and photos in about four seconds.
Category is the lever most owners set once and never revisit. Massage therapist, Massage spa and Day spa surface for different searches and carry different intent. Secondary categories for sports massage, prenatal or medical spa pull extra queries. The services section should list every modality by name with a price, because the panel shows it before anyone clicks.
Hours are the quiet leak. Only 39.3% of listings open Sunday and 59.9% Saturday, so accurate weekend hours and a booking link attribute put you in front of demand nobody is catching. Two weeks in, working looks like more calls and direction requests in profile insights, and photos dated this month rather than the year you opened.