Social media management for a massage or spa business
Instagram is where somebody decides whether your room feels safe and professional. It is a portfolio rather than a billboard, and it is read closely. The account that books shows the space, the linens, the therapists and the work, and it keeps the same restraint as the ads: no oiled skin close-ups, no before-and-after body shots, no claims about curing anything. Those posts get suppressed organically and poison the creative library you will later want to boost.
Cadence that holds for one location is three to five posts a week, mostly short vertical video, plus stories on days with open slots. Therapist introductions outperform everything else, because people book a person.
The mistake is posting only offers. An account that is a discount feed gets muted. Two weeks in, working looks like profile visits and booking-link taps rising, and a few DMs a week asking about availability, which then need an answer inside fifteen minutes.