# Spa Marketing Lab > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for massage therapists and spas. Every service is offered as a free 14-day trial to massage therapists and spas; start by texting or calling (385) 832-6175. ## Benchmark data - [Massage therapists and spas on Google benchmark report](https://spamarketinglab.com/benchmarks/): 70,932 listings, 51 states. Median reviews 22; 21.3% have no website; 33.8% have under 10 reviews; median reviews with a website 32 vs 4 without. ## Guides - [Hiring marketing help for a spa, or doing it yourself: what a fair price is](https://spamarketinglab.com/guides/hiring-marketing-help-massage-spa/): What to keep in-house, what to buy, red flags in spa agency contracts, fair monthly rates by service, and why any provider should prove it first. - [The massage calendar: gift card season, January, and how to survive the slow weeks](https://spamarketinglab.com/guides/massage-spa-seasonality-slow-season/): Month-by-month demand for a spa, when to start gift card marketing, what to run in the dead weeks, and the campaigns that fill a slow Tuesday afternoon. - [Massage pricing, packages and memberships that actually hold clients](https://spamarketinglab.com/guides/massage-pricing-memberships-packages/): How to price 60 and 90-minute sessions, build good-better-best tiers, run a membership that beats the chains, and raise prices without losing regulars. - [The calls you miss while you are on the table, and what they cost](https://spamarketinglab.com/guides/missed-calls-online-booking-massage/): Why a massage business misses more calls than any other local trade, missed-call text-back, reminder timing, no-show policies, and how to price a lost hour. - [The seven things a massage or spa website has to do](https://spamarketinglab.com/guides/massage-spa-website-essentials/): Online booking above the fold, service pages with prices, therapist bios, speed on a phone, gift cards, and the intake friction that loses first-time clients. - [How to show up when someone asks ChatGPT for a massage in your town](https://spamarketinglab.com/guides/ai-search-chatgpt-massage-spa/): What AI assistants read before they recommend a spa, the page structure they quote, review language that gets picked up, and the citations that matter locally. - [Instagram and Facebook ads for a massage studio: creative that passes review and books](https://spamarketinglab.com/guides/instagram-facebook-ads-massage-spa/): The imagery Meta rejects, offers that fill a Tuesday, budgets for one location, retargeting people who viewed your booking page, and gift cards. - [Google Ads for massage therapists without getting your account flagged](https://spamarketinglab.com/guides/google-ads-for-massage-therapists/): Budgets, the campaigns that book appointments, the policy traps in the massage vertical, negative keyword lists, and a real cost per booked client. - [The Google Business Profile setup that gets a massage studio into the map pack](https://spamarketinglab.com/guides/google-business-profile-massage-spa/): Category choices that avoid the adult-services trap, services with prices, photo rules, weekly posts, Q and A seeding, and the booking link. - [How massage therapists get more Google reviews without nagging](https://spamarketinglab.com/guides/get-more-google-reviews-massage/): The front-desk ask that works on a client who just woke up, the exact text to send, timing that fits a massage session, and a healthy review pace for a spa. ## Blog - [September is the cheapest month to fix your spa's marketing](https://spamarketinglab.com/blog/september-reset-for-your-spa/): Demand recovers in September and gift card season starts in five weeks. The four-week reset that puts a massage studio in position for the busy quarter. - [Should you raise your massage prices this year?](https://spamarketinglab.com/blog/should-you-raise-your-massage-prices/): Rent, laundry, supplies and therapist pay have all moved. The arithmetic on a $10 increase, when to announce it, and what happens to your regulars. ## Services (each a free 14-day trial) - [Google Ads management for massage therapists and spas](https://spamarketinglab.com/services/google-ads-management/) - [Facebook and Instagram ads for massage therapists and spas](https://spamarketinglab.com/services/facebook-and-instagram-ads/) - [AI search optimization for massage therapists and spas](https://spamarketinglab.com/services/ai-search-optimization/) - [Local SEO and Google profile for massage therapists and spas](https://spamarketinglab.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for massage therapists and spas](https://spamarketinglab.com/services/website-design/) - [Social media management for massage therapists and spas](https://spamarketinglab.com/services/social-media-management/) - [Review generation and reputation for massage therapists and spas](https://spamarketinglab.com/services/review-generation/) - [Missed-call text-back for massage therapists and spas](https://spamarketinglab.com/services/missed-call-text-back/) - [Email and SMS campaigns for massage therapists and spas](https://spamarketinglab.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for massage therapists and spas](https://spamarketinglab.com/services/bookkeeping/) - [Appointment setting for massage therapists and spas](https://spamarketinglab.com/services/appointment-setting/) - [Analytics and reporting for massage therapists and spas](https://spamarketinglab.com/services/analytics-and-reporting/) ## By state - [Massage therapists and spas marketing by state](https://spamarketinglab.com/spa-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://spamarketinglab.com/calculator/) - [Free 14-day trial](https://spamarketinglab.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://spamarketinglab.com/faq/) - [About and method](https://spamarketinglab.com/about/)